Designed & user tested the low fidelity wireframes for YakoCasino.Personalisation features included “Top picks for you”, “Trending now” and “because you played …” style recommendations targeted at user and device level. Created the Game Recommendation Engine (GRE) specification which drove the personalisation of YakoCasino on the EveryMatrix platform.Discovered the name “Yako”, which is Swahili for “Your”, whilst searching for a brand name that would encompass my vision of what I wanted the casino product to be – “the gaming industry’s first personalised online casino the Netflix of online casinos”.Migrated the business from the EveryMatrix platform to L&L Europe’s platform in July 2017 moving out of day-to-day management of the company in August 2017. YakoCasino immediately drew 6-figure Net Gaming Revenues per month. Started YakoCasino from the ground-up in 2015 as the company’s CEO / CPO, designing the brand, casino product and company vision, launching in August 2015 with ~3K First Time Depositors.
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